Home TECHNOLOGY With its new Pulse app, App Annie gives a extra digestible view...

With its new Pulse app, App Annie gives a extra digestible view of its knowledge

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Cell analytics and market knowledge firm App Annie launched a new app today that CEO Ted Krantz mentioned is constructed not for the analyst who’s “immersed within the knowledge,” however reasonably the chief who wants “a way more elevated, top-down view.”

The largest new piece of the corporate’s Pulse app is one thing known as the App Annie Efficiency Rating, which Krantz compares to a FICO score for cell apps. The thought is to take an app’s person acquisition, engagement, monetization and sentiment and boil them down right into a single rating that benchmarks how the app is performing relative to the competitors.

Krantz mentioned that finally, the efficiency retailer might develop into extra customizable for every buyer, in order that  “you may tailor it to the metrics that matter to you.” The app additionally highlights any shifts in key app metrics and identifies potential causes, and it features a newsfeed displaying what’s taking place to the apps and markets {that a} person follows.

App Annie Pulse

Picture Credit: App Annie

The objective, Krantz added, is to offer executives with a fast overview of the info they want with out requiring them to dig by means of it or await a report — particularly as “cell is turning into such an crucial.” It’s the group’s “aspiration” to create an app that executives test day-after-day, although he’s not essentially anticipating that to occur initially.

The Pulse app relies on App Annie’s market-level knowledge, so Krantz mentioned it shouldn’t be affected by Apple’s upcoming privacy changes. On the similar time, he acknowledged that the corporate’s broader objectives of bringing together first-party and third-party data are beginning too look “a little bit tough.”

App Annie Pulse is presently accessible on iOS, with the corporate planning to launch an Android model within the second quarter of this yr. And whereas Pulse is simply accessible to paying App Annie prospects, Krantz mentioned there are additionally plans for “revamping the free aspect of the equation and make that a little bit extra meaty.”

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