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Volkswagen CEO: I am not frightened of Apple

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“The automotive trade isn’t a typical tech sector that you could possibly take over at a single stroke,” Diess mentioned in an interview with German newspaper Frankfurter Allgemeine Zeitung. “Apple is not going to handle that in a single day.”

For years, trade observers have speculated that Apple (AAPL) will launch it is personal electrical, self-driving automotive. That dialog was reignited in December 2020, when Reuters, citing unnamed sources, reported that Apple deliberate to provide a passenger car by 2024.

In April 2017, Apple obtained a allow from the California Division of Motor Autos to check self-driving autos there.

“There’s simply a lot occurring in [electric and autonomous vehicles] and linked tech,” Morgan Stanley analysts wrote in a observe to buyers in December 2020. “It’s maybe a becoming time of the world’s most useful firm to play its hand within the $10 trillion international mobility market.”

Volkswagen can also be aiming to be a dominant force within the electrical automotive area. The automotive firm offered 231,600 battery electric vehicles in 2020, in accordance with figures revealed by the corporate in January.

Though that is lower than half the variety of gross sales Tesla made final 12 months, it represents a rise of 214% on the earlier 12 months and exhibits Germany’s enormous auto trade is starting to mount a problem to the chief in electrical automobiles.

That is why, in terms of competitors from Apple, “We’re not afraid,” Diess instructed the German newspaper.

Even with the rising hypothesis, Apple has been quiet about its automotive ambitions, and the corporate still needs a partner for the iCar.

— CNN Enterprise’ Clare Duffy and Charles Riley contributed to this report.

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