Home NEWS Rihanna Savage X Fenty photograph and Ganesha pendant spark backlash in India

Rihanna Savage X Fenty photograph and Ganesha pendant spark backlash in India

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Written by Oscar Holland, CNN

Rihanna is dealing with accusations of cultural appropriation and spiritual insensitivity after she posted a topless picture of herself carrying a pendant depicting the Hindu god Ganesha.

The photograph, which appeared on her Twitter and Instagram accounts Tuesday, exhibits the singer in a pair of lavender satin boxers by her lingerie label, Savage X Fenty. Amongst her matching purple jewels are a bracelet, a big pair of earrings and what seems to be a diamond-studded carving of the elephant-headed deity — a transfer branded “disrespectful” by some Hindus and different social media customers in India.

“You are carrying a deity necklace and a Murthi (picture of a deity) of my tradition that is already been culturally appropriated sufficient prior to now few years,” learn one reply to the publish, appreciated over 5,000 occasions on Instagram. “How is that this okay when an individual has greater than sufficient assets to a minimum of discover out the that means and significance of the chains and pendant round their neck?”

“Can we cease sexualizing folks’s faith for clout,” learn one other remark. “I simply do not perceive the aim of getting a necklace with lord Ganesh as a part of a lingerie marketing campaign.” One other consumer, in the meantime, wrote: “Our tradition shouldn’t be your costume.”

Not the entire feedback expressed outraged, with one consumer stating: “I am superb with you carrying this so long as you respect Hinduism.” Others complimented the star’s fashion with out referencing the controversial pendant.

On Rihanna’s Twitter account, the picture has amassed over 40,000 retweets. Savage X Fenty additionally posted the photograph to Instagram, the place it has accrued over 345,000 likes, alongside the caption, “Keep up off my Instagram, pure temptation.”

Savage X Fenty didn’t instantly reply to CNN’s request for remark concerning the Ganesha pendant. The boxers worn within the publish are presently listed as “bought out” on the model’s web site.
Ganesha historically represents knowledge and success, and is often called upon by Hindus embarking on new enterprise ventures. Producing work or statues of deities is broadly practiced in India, and they’re used to assist worshippers join with the gods.
The controversy comes simply two weeks after Rihanna divided opinions in India by expressing her help for farmers protesting new agriculture legal guidelines within the nation. The singer sparked a wave of movie star statements on the problem after she tweeted a hyperlink to a CNN story inspecting how web entry round New Delhi was minimize off following violent clashes between police and farmers. “Why aren’t we speaking about this?!” she wrote.

The transfer drew the ire of India’s authorities, which issued a press release condemning “sensationalist social media hashtags and feedback, particularly when resorted to by celebrities and others.”

Quite a few commentators have been fast to hyperlink Rihanna’s resolution to put on a Ganesha pendant to her stance on the protests. Lawmaker Ram Kadam, a member of the nation’s ruling Bharatiya Janata Get together (BJP), instructed that she had now discredited her involvement within the matter.

“It is appalling to see how @Rihanna shamefully mocks our beloved Hindu God #Ganesha,” he wrote. “This exposes how #Rihanna has no thought or respect for Indian tradition, custom and our points right here. Hopefully, a minimum of now (opposition politician) @RahulGandhi and different Congress leaders will cease taking assist from her.”
It isn’t the primary time lately that the Barbados-born singer and businesswoman has been accused of cultural appropriation. In 2019, she confronted online backlash after posing in Chinese language clothes and ornaments for the duvet of Harper’s Bazaar China. The photographs had been meant to indicate what occurs “when western fashion icon meets jap aesthetic,” the publication stated on the time.
Savage X Fenty then confronted criticism from some Muslims, after it used a track containing sacred Islamic verses throughout a lingerie style present final October. The label later apologized, telling CNN on the time: “We actually apologize for the track that appeared within the Savage x Fenty present. We should not have used it. The track’s vocal tracks are being changed and the present is being edited.”

Prime picture: Rihanna pictured on the Savage X Fenty Present Vol. 2 in October 2020.

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