Rihanna’s clothes line, “Fenty Vogue Home,” is being suspended indefinitely, luxurious conglomerate LVMH introduced in the present day.
The label was launched
lower than two years in the past with the French firm, which is dwelling to high-end style homes Louis Vuitton and Dior, amongst others.
In an announcement to CNN Model, LVMH mentioned the pause was a joint determination with Rihanna “pending higher circumstances,” and LVMH will proceed to assist different components of the Fenty empire, concentrating on “the expansion and long-term growth” of her magnificence and skincare traces Fenty Magnificence and Fenty Skin
, in addition to lingerie line Savage X Fenty
Whereas LVMH didn’t elaborate additional on the choice, it is no secret that the challenges of the Covid-19 pandemic have put unprecedented pressure on the global fashion industry
and lots of particular person gamers inside it. A market report by consulting agency McKinsey discovered that style gross sales dipped dramatically in 2020.
The suspension comes off the information that Savage X Fenty (pictured) was efficiently funded for additional enlargement into retail. Credit score: Kevin Mazur/Getty Pictures
The Fenty information comes off the heels of a profitable $115 million fundraising spherical for Savage X Fenty’s enlargement into retail. L Catterton, a non-public fairness agency backed by LVMH, introduced the funding in a press launch in the present day.
Savage X Fenty, just like the singer’s different Fenty manufacturers, has been applauded
for its body-positivity and inclusive practices. The lingerie line gives underwear for a variety of pores and skin tones and physique sorts — a message that carries via to its runway shows
and advert campaigns. Final fall, a marketing campaign for a particular capsule assortment featured
Black breast most cancers survivors.
Rihanna was the primary Black girl to move an unique model with LVMH when Fenty Vogue Home launched in 2019, although it was not the star’s first clothes enterprise. In 2014, she grew to become the inventive director of Puma and has additionally created collections for British retailer River Island.
When Fenty Vogue Home was first introduced, Rihanna praised the inventive management she was given to guide its course. She said
on the time: “Designing a line like this with LVMH is an extremely particular second for us. (Bernard) Arnault has given me a singular alternative to develop a style home within the luxurious sector, with no creative limits.”