Home NEWS Rihanna and LVMH shut down Fenty Vogue Home

Rihanna and LVMH shut down Fenty Vogue Home

- Advertisement -

Written by Leah Dolan, CNN

Rihanna’s clothes line, “Fenty Vogue Home,” is being suspended indefinitely, luxurious conglomerate LVMH introduced in the present day.

The label was launched lower than two years in the past with the French firm, which is dwelling to high-end style homes Louis Vuitton and Dior, amongst others.
In an announcement to CNN Model, LVMH mentioned the pause was a joint determination with Rihanna “pending higher circumstances,” and LVMH will proceed to assist different components of the Fenty empire, concentrating on “the expansion and long-term growth” of her magnificence and skincare traces Fenty Magnificence and Fenty Skin, in addition to lingerie line Savage X Fenty.
Whereas LVMH didn’t elaborate additional on the choice, it is no secret that the challenges of the Covid-19 pandemic have put unprecedented pressure on the global fashion industry and lots of particular person gamers inside it. A market report by consulting agency McKinsey discovered that style gross sales dipped dramatically in 2020.
The suspension comes off the news that Savage X Fenty (pictured) was successfully funded for further expansion into retail.

The suspension comes off the information that Savage X Fenty (pictured) was efficiently funded for additional enlargement into retail. Credit score: Kevin Mazur/Getty Pictures

The Fenty information comes off the heels of a profitable $115 million fundraising spherical for Savage X Fenty’s enlargement into retail. L Catterton, a non-public fairness agency backed by LVMH, introduced the funding in a press launch in the present day.

Savage X Fenty, just like the singer’s different Fenty manufacturers, has been applauded for its body-positivity and inclusive practices. The lingerie line gives underwear for a variety of pores and skin tones and physique sorts — a message that carries via to its runway shows and advert campaigns. Final fall, a marketing campaign for a particular capsule assortment featured Black breast most cancers survivors.

Rihanna was the primary Black girl to move an unique model with LVMH when Fenty Vogue Home launched in 2019, although it was not the star’s first clothes enterprise. In 2014, she grew to become the inventive director of Puma and has additionally created collections for British retailer River Island.

When Fenty Vogue Home was first introduced, Rihanna praised the inventive management she was given to guide its course. She said on the time: “Designing a line like this with LVMH is an extremely particular second for us. (Bernard) Arnault has given me a singular alternative to develop a style home within the luxurious sector, with no creative limits.”
- Advertisement -
- Advertisement -

Stay Connected

16,985FansLike
2,458FollowersFollow
61,453SubscribersSubscribe

Must Read

Dr. Deena Hinshaw to supply COVID-19 replace for Alberta Thursday afternoon

Alberta’s chief medical officer of well being is scheduled to supply an replace on COVID-19 Thursday afternoon.Dr. Deena Hinshaw is about to talk at...
- Advertisement -

Sweden strikes in direction of eliminating higher age restrict on AstraZeneca Covid-19 vaccine 

Germany will stretch the interval between administering the primary and second doses of Covid-19 vaccines “to its most," Chancellor Angela Merkel introduced on Wednesday.She...

Tips on how to efficiently dance the creator-brand tango

Ashwin Ramasamy Contributor Ashwin Ramasamy is the co-founder of PipeCandy, an internet service provider graph firm that discovers and analyzes enterprise and client notion metrics about...

Related News

Dr. Deena Hinshaw to supply COVID-19 replace for Alberta Thursday afternoon

Alberta’s chief medical officer of well being is scheduled to supply an replace on COVID-19 Thursday afternoon.Dr. Deena Hinshaw is about to talk at...

Sweden strikes in direction of eliminating higher age restrict on AstraZeneca Covid-19 vaccine 

Germany will stretch the interval between administering the primary and second doses of Covid-19 vaccines “to its most," Chancellor Angela Merkel introduced on Wednesday.She...

Tips on how to efficiently dance the creator-brand tango

Ashwin Ramasamy Contributor Ashwin Ramasamy is the co-founder of PipeCandy, an internet service provider graph firm that discovers and analyzes enterprise and client notion metrics about...

Samsung Galaxy A52 5G listed by on-line retailer earlier than its official announcement

The Samsung Galaxy A52 5G has not been formally introduced but – that's anticipated to occur later this month – however a retailer in...
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here