Lourdes “Lola” Leon, daughter of pop icon Madonna, is the brand new face for The Marc Jacobs’ Spring 2021 marketing campaign.
10158_12 001 Credit score: Brianna Capozzi/Marc Jacobs
In line with a short assertion from the model, the shoot was impressed by “eclecticism and an individualized method to non-public fashion.”
Leon’s personal fashion is equally loud and fanciful, although the 24-year-old singer and mannequin maintains a fairly low profile, having solely simply created a public Instagram account this January.
Elaborating on the choice to faucet Leon for the marketing campaign, the assertion additionally nodded to a “long-storied historical past” between Madonna and Marc Jacobs.
Madonna has been a longtime muse and good friend of Marc Jacobs’. In an interview with Vogue in 2008, Jacobs, then-creative director of Louis Vuitton, referred to as the Queen of Pop the “final performer”. She starred in two Louis Vuitton campaigns below his lead and wore Jacobs’ eponymous label on the duvet of Harper’s Bazaar US in 2016.
Obligatory Credit score: Photograph by Matt Baron/Shutterstock (5895627cr)
Lourdes Maria Ciccone Leon and Madonna
Alexander Wang present, New York Style Week, USA – 10 Sep 2016 Credit score: Matt Baron/Shutterstock
Marc Jacobs’ new Spring 2021 assortment is not Leon’s first foray into trend. In 2019, she made her debut in a set video for Miu Miu’s spring vary. Since then, she’s appeared in quite a lot of high-end streetwear collaborations, together with Jean-Paul Gaultier x Supreme and Parade x Juicy Couture. This January, Leon co-directed and starred in a marketing campaign video for a Stella McCartney x Adidas capsule assortment.
10168_23 001 Credit score: Brianna Capozzi/Marc Jacobs