When Instagram launched Reels back in August, everybody noticed it as a direct response to TikTok – clearly the quickest rising social community at this second. Each platforms present an analogous service, and content material creators took it as a low-effort-high-reward try and submit one video on two totally different apps.
Beginning as we speak, Instagram determined to punish a few of the laziest creators and influencers and has introduced that it’ll cease selling Reels with a watermark – one thing that may be seen on all TikTok movies.
In a cheerful (however truly snarky) submit by its Creators account, Instagram posted some Suggestions for getting found by the Reels tab – a piece that was introduced again in November. Clearly, the platform reminds movies must be “entertaining and enjoyable,” “inspiring,” and clearly shot vertically.
What Instagram doesn’t need is customers to submit blurry low-res movies, recycled brief clips from different platforms, and ones with a border round them. Whereas they gained’t be promoted by Reels, they may nonetheless be accessible on the Profile tab and can seem in followers’ Feed. These social media entertainers ought to follow music from the Instagram music library or authentic audio discovered on Reels.