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Ginebra San Miguel hopes to encourage with newest ‘Bagong Hamon, Bagong Tapang’ marketing campaign

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Whereas the approaching new 12 months brings us a contemporary begin, it additionally pushes us to face a brand new actuality, a brand new regular. On this new regular, life isn’t the best way it was once.

With the brand new regular comes a brand new begin, a brand new hope, and a brand new future that’s in our arms to form. The pandemic could have uncovered our weaknesses, but it surely has additionally constructed new braveness and power. It’s a braveness that claims, “I’ll begin once more even when it means starting at a decrease state”. It’s a braveness that operates on humility and certainty to combat regardless of exterior components. Certainly, to reach this battle we have now to beat uncertainty with a distinct sort of power and resilience, and a brand new sort of braveness.

“Bagong Hamon, Bagong Tapang,” Ginebra San Miguel’s newest marketing campaign hopes to encourage and to inspire with a brand new advert that highlights the values that Filipinos must have as a nation in going through the challenges of the brand new regular – “ganado,” “matapang,” “lumalaban,” and “nagkakaisa.” The narrative is impressed by real-life conditions that Filipinos went by way of within the pandemic, rising to the problem of beginning anew to outlive, to have the ability to present for his or her household and to serve others. 

The brand new promoting marketing campaign was launched on January 1, 2021 on on-line and digital platforms.

“Filipinos have at all times been robust and resilient as a individuals however the brand new challenges we face at the moment unleashed a brand new sort of power and resilience we by no means thought we had. Immediately, we’re prepared to maneuver on and able to take new alternatives. We’ve an opportunity to reinvent and to create a greater world the place we are able to all work, succeed, and have fun within the new regular. We can not re-write the previous, however we are able to study from it. We evolve and we adapt. ‘Kailangan harapin ang bagong hamon ng could bagong tapang, isang bagong tapang na hinubog ng pandemya.’ Ginebra San Miguel is one with the Filipinos and one with the nation in constructing this new future,” says Ginebra San Miguel Advertising Supervisor Ron Molina. 

Ginebra San Miguel’s award-winning campaigns have constantly drawn

inspiration from the Filipinos’ deeply-rooted tradition of communal ingesting or “tagay” as a logo of unity, togetherness, and Bayanihan spirit. Just lately, Ginebra San Miguel’s digital advert “Tapang na Tunay” received the nod of the Catholic Mass Media Awards (CMMA) for Finest Branded Digital Advert because the model’s One Ginebra Nation marketing campaign took on a deeper that means throughout the COVID-19 pandemic as Ginebra San Miguel confirmed its solidarity with the nation by way of its donation of disinfectant alcohol to frontliners, amongst others. 

Ginebra San Miguel Inc. (GSMI) is the producer of Ginebra San Miguel merchandise, the world’s largest-selling gin in accordance with main world drinks journal Drinks Worldwide. It is usually a 15-time Gold High quality Label awardee of the Monde Choice Worldwide High quality Institute.

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